Excerpted with permission from Baking for the Holidays: 50+ Treats for a Festive Season (Chronicle Books, 2021), by Sarah Kieffer. Copyright ©2021 by Sarah Kieffer.
Coat an 8-in. cake pan with cooking spray, line with parchment paper, then coat with cooking spray again. Combine brown sugar, cinnamon, and salt in a small bowl.
Lightly flour a work surface and roll dough into a 14×12-in. rectangle. Brush with melted butter. Sprinkle with cinnamon-sugar mixture, pressing evenly and lightly to adhere.
Cut dough into 7 equal 2×12-in. strips. Roll first strip into a tight coil. Wrap next strip around coil, winding it around completely. Repeat with remaining strips to make a giant coil.
Place dough in prepared pan. Cover with a tea towel and let rise until doubled in size, about 1 hour. Bake in a 350°F oven until golden brown and set in middle, 20 to 28 minutes. Let cool on a wire rack for 5 minutes, then cover with icing.
After adding the filling and cutting the dough into strips, you'll roll one strip into a tight coil.
You'll wrap the next strip around the first--and so on--until you have one giant roll.
Before you put the roll in the oven to bake, you'll let it rise in the pan one last time.